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Sports Goods Sector Profile
Experts Advisory Cell
228
SPOT ANALYSIS OF SPORTS GOODS SECTOR
Number of industries /units operating in
the sector:
-
No. of recognized units
-
No. of un-recognized units
360 units
10,000 units
Total Capacities 
Rs  20.00 billion
Production (including 2% of export sale
for domestic consumption)
Rs  19.00 billion
Export Growth / Trend
21 % 
Contribution to total exports of the
country
3.32 %
Contribution to GDP (mp)
0.51 %
Capital output ratios
1 : 0.73
Employment on sectoral basis
3,00,000  persons 
Skilled and unskilled labor ratio
70 : 30
Capital labour ratios
12 employees (app.), per one million of
investment
Total sector-wise investment
Rs 26.00 billion
Inflow of foreign direct investment
(wherever relevant)
-
*Value addition
30 %
Technology 
Low tech.
84 %
Intermediate
16 %
High tech
-
Source of machinery
All machinery is locally available
Foreign sources for the machinery are
Japan, China, Korea, Malaysia etc.
Impediments to sustained growth:
-
Need for up-gradation of links roads as well as dualization of Gujranwala – Sialkot & Wazirabad – Sialkot
roads
-
Delay in establishment of cargo based airport at Sialkot
-
Need for foreign investment through establishment of joint ventures particularly for production of
new sports items 
-
Non existence of Plastic & Rubber Technological Centre at Sialkot
-
Non existence of R&D and Training Centre at Sialkot.
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