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::.Six Steps To a
Winning Business Plan...|
Most small business owners dread the business planning
process, but a good business plan can spell the difference between success
and failure for your company
Here are six key items your business plan must include. This article is
provided by bCentral. Its website has all the information you'll need to
start and run your own business.
1. Executive summary
A two-page overview of your business concept, who you are, and why you are
the right person or team of people to launch this particular business. Most
people will only have time to read the summary, so make it great.
2. A short description of the business opportunity
What exactly do you plan to sell or offer and why? Why start this particular
business right now? What is your motivation?
3. The audience for your goods or services
Explain exactly why you think people will buy what you want to sell. How
many potential customers are there? Where do they live? What are they buying
4. Your competition
Competition is fierce, especially with the low cost of doing business
online. Very few companies will succeed and flourish. Tell folks why you
think you can beat the competition and how you plan to do it.
5. Your management team
Outline your credentials and describe the people you plan to hire to work
with you. A strong management team is critical to business success.
6. Your marketing strategy
If you get this off the ground, how will you market the product or service?
Be as specific as possible.
If possible, try to read a business plan written by a friend or colleague.
You have a lot of hard work ahead of you, but it will be well worth the
effort when your company takes off.
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